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In 2004, the accounting profession was riddled with scandal and facing great scrutiny by the media. Concerned with the impact of the negative publicity, David Costello, president of the National Association of State Boards of Accountancy (NASBA), was compelled to create an organization that addressed the issue of ethics in business, education and society. As a result, NASBA established the NASBA Center for the Public Trust (CPT) with a goal of focusing on the great majority of business, corporations and individuals who act in an ethical manner.

Furthermore, the Center strives to encourage ethical deliberations in decision-makers by stirring the moral conscience and imagination by providing a forum for exploring and furthering ethical practices in organizations. Since negative events in the business community historically have been considered newsworthy and much attention and energy has been expended in that direction,  the NASBA Center for Public Trust has the opposite approach – focus and attention is given to the organizations and individuals who employ best practices and endeavor to elevate the ethical threshold in the business world.