In 2004, James (Jim) P. Owen, a 35-year veteran of the financial services industry, wrote Cowboy Ethics: What Wall Street Can Learn from the Code of the West, in response to the rise of corporate scandals surfacing across the country. He is also the author of TRY, which highlights the qualities of character necessary to succeed against the odds.
In 2006, Owen founded the Center for Cowboy Ethics & Leadership−a non-profit, 501(c)(3) corporation established to help spread the message that we can all be heroes in our own lives. Inspired by his love of Western history and lore, Owen fulfills the organization’s mission−centered on basic core values that all Americans can share−through his books and presentations before corporate and student audiences. His grassroots approach is, “an effort to heighten a sense of personal responsibility and create a strong sense of civic consciousness,” shared Owen.